Entrepreneuring: Keys To Business Success + The Top 5 Marketing Mistakes


  • Entrepreneuring: Keys To Business Success + The Top 5 Marketing Mistakes, Singapore SKillsFuture elarning online course

Course Description

Learn To Avoid Another Being A Failure – And The Critical Keys To Achieving Success
Across the world, businesses have a 90% failure rate. Why is it that 9 of every ten businesses fail? This is your chance to pick the brains of some of the greatest entrepreneurial minds and gain the powerful knowledge you need to avoid the common pitfalls, traps, and mistaken ideas that cause most business failures, and learn the critical keys to success that can put your business growth in fast forward.

What Is The Difference Between A Marketing Campaign That Delivers Average Results, And One That Boosts Profits And Changes Your Bottom Line? (Hint: The keys to effective marketing are in this course).
In this course, Rich Harshaw explains why his famous statement, ""Everything You Know About Marketing Is Wrong"" is so universally true, and what businesses can do to revamp their marketing strategies to achieve superior results


Course Objectives

• Describe risk, opportunity, and reward
• Summarize the most common mistakes made by individuals
• Construct a business without feeling trapped

• Discuss how to avoid the “Average Joe” mistake
• Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake
• Identify ways to use Accelerated Discontentment in marketing


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Content

Entrepreneuring: Keys To Business Success + The Top 5 Marketing Mistakes

+
Keys To Business Success

Entrepreneuring - Michael Gerber 1 (44:56)
Entrepreneuring - Michael Gerber 2 (37:45)
Entrepreneuring - Michael Gerber 3 (27:21)
Entrepreneuring - Brian Tracy 1 (32:50)
Entrepreneuring - Brian Tracy 2 (24:47)
Entrepreneuring - Brian Tracy 3 (12:12)
Entrepreneuring - Tom Hopkins 1 (28:30)
Entrepreneuring - Tom Hopkins 2 (27:52)
Entrepreneuring - Tom Hopkins 3 (26:50)
Entrepreneuring - Chip Reaves 1 (14:47)
Entrepreneuring - Chip Reaves 2 (23:31)
Entrepreneuring - Chip Reaves 3 (23:01)
Entrepreneuring - Chip Reaves 4 (22:05)
Entrepreneuring - Chip Reaves 5 (12:20)

The Top 5 Marketing Mistakes

1: Introduction (10:49)
1A: ""Average Joe"" (3:52)
1B: ""Innovation Starters"" (6:49)
1C: ""Average Joe"" Ad Examples (9:04)
1D: ""Better-Than-Average-Joe"" Ads (10:25)
1E: Wrapping Up Average Joe (8:45)
2A: The Platitude Trap (5:21)
2B: The Reticular Activating System (8:38)
2C: Activators (8:04)
2D: Hot Buttons (11:22)
3A: Right Message, Wrong Time (9:25)
3B: Educational Spectrum (10:18)
3C: Choose Your Category (10:25)
3D: Right Message, Wrong Time Wrap Up (7:04)
4A: Ignoring Future Buyers (6:40)
4B: Reports, Part 1 (8:14)
4C: Reports, Part 2 (10:07)
5A: Mistake #5, Stopping Short (7:23)
5B: Accelerated Discontentment (15:17)
5C: Wall Drugging (10:02)
6A: Conclusion (5:50)

SkillsFuture Credit Eligible
SGD $37.50
(Price excludes GST)
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